What makes instagram unique

As a result of this, the chances of your content getting viral is more with Instagram over the other social media apps. When it comes to filters, there is no competition for Instagram.

The process of adding filters is flattering. It is the best way to hide your age and imperfections. So, embrace this trickery, and you can trick your followers in the best way possible. Now, the reason I call Instagram friendly is because of the ease it offers when it comes to sharing content. If you share a picture on Instagram, it automatically lets you share the same photo on your other social media apps. This is a great feature of Instagram and enables you to share pictures quickly with no hassle.

Both men and women are impulsive buyers. So, it is more or less, easy to influence their shopping choices. Robin, an expert who provides assignment help service, says that the youth today earns a lot of money. Not only do they earn a lot, but they are also willing to spend a lot of money. The pre-requisite to this being that, you have to offer them a great product to ensure that they buy what you are offering.

So, what better place than Instagram? On Instagram, all you have to do is post a short video or a high-resolution picture of your product, and you are done. If the customers like your product, they will automatically be lead to your website. So, whenever you are coming up with something that female audience likes, its popularity is likely to be more. On Instagram, you have the ability to build a better and more effective brand image by way of videos and pictures in comparison to Twitter, Facebook or other social media websites.

Now, you might say that I can upload the same videos and photos on Facebook and Twitter, so what makes Instagram better? The reason Instagram is so good is because of its UI. When a user checks his Facebook via PC, he gets to see links, photos, chat screen, sidebars, and a variety of other things. On the other hand, Instagram does have a website, but the users still prefer its mobile app, which has million users from around the world. People see tons of videos and images every day.

The best thing is that its clutter-free user interface makes it so good, thereby assuring better customer engagement. The reason why Instagram outshines other social media apps is that the users on Instagram are fairly more active. This is the result of its ultimate level of consumer engagement. So, the more is the amount of content you share on Instagram better would be the engagement for your product.

Another great advantage with Instagram is that users love this platform, and so they prefer spending a lot of time here.

On Instagram, you can easily share the photos which put forth behind the scenes look of your business. This can help take your business a long way towards building familiarity and a rapport with your customers. It is undoubtedly the most prominent way to help you change the game for you. You can post a photo, or a video of the product being made or the service being offered from the perspective of an insider and this can be an intriguing and a fascinating view for your potential clients and customers.

So, when you show behind the scenes video or photo of your brand or business, it is surely going to be a hit. If you have acquired a reasonable number of followers, the door is wide open for you. You can then use this platform to participate and encourage the people who are involved in your business. Instagram Stories have contributed to a minute rise in the time spent by an average user on the app daily. Right now, there are more than million daily active users of Instagram Stories.

Instagram Stories have opened up a world of new opportunities for brands. Not only can you make use of Geo-location tagging, hashtags, text, and shoppable features, but also run ads on Stories.

In , it released a new TikTok-like feature, Reels. It is yet another opportunity for businesses to engage with the vast audience of the platform. Learn how to use Instagram reels for business. Interesting read: 9 epic Instagram Story hacks to stand out from the crowd. Did you know that million people are actively using Instagram platform on a daily basis? Instead, its capability to generate leads with the highest engagement rates on posted content makes it worth the shot.

Engagement rate is a key consideration when it comes to selecting influencers for your campaigns. With the growth and popularity of Instagram, there has been a rise in unscrupulous practices too. Some companies offer followers in exchange for a price. However, paid followers are seldom genuine and are mostly a combination of fake accounts and bots. So, when you select influencers for a campaign, check out their engagement rates more than their follower counts.

The higher the engagement rate, the higher the likelihood of an influencer being genuine and authentic. You can search for relevant influencers in your niche and check their engagement rates, reach, etc. You can also track and measure your campaigns effectively and make any adjustments in real-time.

No matter what kind of business you run, boosting conversions must be a top priority for you because social media can bring you tons of referral traffic and leads. According to a study by Shopify, the conversion rate of eCommerce businesses from Instagram is 1.

Clickable links only appear in bio, shoppable feeds, and stories. This makes Instagram less spammy for customers and avoids unnecessary click costs for marketers. Undoubtedly, Instagram proves to be a clear winner when it comes to boosting conversions and generating sales. Instead of crowding up the caption, it includes the hashtags in the comments. You can easily optimize your Instagram hashtag use with Sprout. One of the top Instagram best practices to generate tons of engagement is using games, contests and challenges.

These tend to be highly engaging as they involve directly encouraging audience participation. If you throw in a reward with your contests and games, your audience is more likely to get involved since they have an opportunity to get prizes from brands they follow or that relate to their interest.

You could create fun quizzes and trivia games to get your audience to comment. Or you could run giveaway contests that involve people liking, commenting, sharing or tagging their friends in the comments. A post shared by Grove Collaborative grovecollaborative. Many contests also involve getting people to create UGC, which will further put your brand in front of their followers and give you a stock of content to build up your publishing calendar with.

Similarly, you could create challenges that involve your followers taking a certain action. This can be anything from putting together a makeup look around a certain theme or dancing in a particular choreography.

Encourage them to share content that shows them performing the challenge, which drives more brand visibility as they use your relevant branded hashtags and tag your account. Organic brand reach on social media can be more challenging than ever with how active the platform is. While Instagram fares better than other major platforms, an Ignite Social Media analysis found that out of , followers, only 14, will see an organic post in their feed.

You can bolster your visibility and better promote your Instagram using paid ads. Paid targeting can help your content gain reach beyond current audiences who see it in their organic, algorithmically served content and find new potential customers. Use paid ads to target highly relevant users who are likely to be interested in your product and content. Instagram advertising allows you to get your brand in front of the right people using a number of highly granular targeting options.

This means you can attract new followers and new customers alike. With the ability to reach hundreds of thousands of people through their posts, influencers can add fuel to your Instagram promotion efforts. Instagram is consistently staying ahead of the curve to remain one of the most effective forms of social media for businesses.

These same reasons make Instagram the best social media for other brands too. Instagram has come a long way from its beginnings as a simple photo-sharing app. Some features make it easier to engage. We love the ability to like comments, reply to specific comments, ask questions and take polls in Stories, and send direct messages.

The latest features on Instagram are helping businesses sell products, with shoppable posts and product stickers within Stories. This is one of the best ways to find and follow like-minded users on the platform. Businesses and publications are building their communities with branded hashtags, which make it easier for these brands to connect with their users.