Published: October 6, Categories: In the News , Producers. In , Joseph Walker founded his own company, with the aim of producing the finest shortbread. The recipe that Joseph Walker used is the recipe still being used by his descendants today. Picture: Walkers. Opening date announced for specialist drinks shop Fred's Whisky in Edinburgh. Tags: Everything you need to know , shortbread , Top Stories , Walkers.
She is passionate about authentic, sustainably sourced food, and is always keen to discover exciting new flavours. Let us know what you think comments. More from The Scotsman. In an interview with the Sunday Herald , James Walker, grandson of the founder, described the relationship in this way: "We fit beautifully into the demographics of the village.
The rest of the village are mainly employed in the distilleries but there are no women on the production side of distilling so we provide alternative jobs for the women. We need the village and the village needs us. They'd literally walk through fire for us. Walkers also began investing in machinery in order to satisfy the growing demand for its products. Despite the industrialization of its production, the company took care to maintain the quality of its shortbread. A major factor in the group's success in fulfilling its quality commitment came from its insistence on baking its shortbread and other recipes in small batches.
In this way, the company was able to retain its original recipes, and its products preserved not only their flavor, but their appearance as well. The rise of the supermarket and the growing dominance of large-scale, nationally operating supermarket chains played a role in Walkers' shifting focus from the local and regional levels to a national and then international level in the s.
These London-based department stores also attracted a large international clientele, which led the company to begin eyeing the export market in the early s. The company launched its first exports, to France and Germany, in Soon after, the company began distributing to North America. The company began a distribution partnership with Europa Foods in the United States, which helped developed the Walkers brand into one the leading imported cookie types in North America.
The group's international expansion, as well as the increased shelf space available in supermarkets, also encouraged it to develop new recipes.
As such the company launched a number of new products, such as shortbread featuring chocolate chips for the U.
The increasing demand forced Walkers to move out of its original bakery facility, and into a new, custom-built, state-of-the-art production facility in Aberlour. The company nevertheless kept the original bakery in operation, for "sentimental reasons," as Marjorie Walker told Grocer , and also because the bakery was "a part of village life. As the company described it, "Customers around the world are enjoying a range of products that were first given the seal of approval by the villagers of Aberlour.
Walkers continued adding to its line of recipes, producing more than 80 products by the mids. By then, the next generation of Walkers had taken the leadership following the senior James Walker's death in The younger Walkers took up positions as co-managing directors, with each assigned specific responsibilities in the company.
As such Joseph Walker directed the group's production, purchasing, and distribution operations, while Marjorie Walker handled the company's administration and finance. James Walker provided the company's public face, responsible for marketing and sales.
The younger generation remained true to company tradition. As James Walker told Grocer : "Tradition is an obsession and quality is a god. And I don't say it lightly. We can maintain that because the three directors are so close to the company and the product.
The product has been run by bakers, not accountants. We never make changes unless absolutely necessary. The objective is to make everything in a simple, straightforward fashion. The Walkers also remained true to their region.
As James Walker expressed it: "We're more than an employer to a lot of people. We're often good friends, and have grown up with a lot of them. The new facility enabled the company to step up its product range, in part through the production of private label products for the supermarket groups. Return Shop.
It was over a hundred years ago that the Walker family started baking shortbread in the Speyside village of Aberlour where they remain to this day. A traditional time proven recipe. The highest quality pure butter. A touch of Speyside sunshine. Walkers products are now sold all over the world. Shop Now. Walkers bake the most extensive selection of pure butter shortbreads available.
Read More. The name Walkers is recognized as a mark of excellence the world over, a true Scottish classic.
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